Pete Larkin

Not many know this about me, but I actually started my career in film. But after running a successful production company for a few years, I quickly realized that marketing budgets often dictated production schedules. So, I decided to "climb the ladder" to have more influence over the projects I worked on, resulting in a career shift into marketing. Having gone to one of the nation's top ad schools, combined with my film background, the transition was natural and smooth. It was the right call, and has led to failures, massive wins, and a fulfilling career. Now, with a foundation as an experienced marketing executive, entrepreneur, and creator, I've made another career change, though it's more of an evolution than an actual shift. Putting my experience to work and implementing my hard-earned playbooks, I've gone all-in on GTM engineering and AI orchestration. This evolution has been a lot of fun and has opened up incredible opportunities. Whether I'm building AI agents and workflows, leading workshops, or consulting with companies, I help organizations and individuals navigate the fast-moving and ever-changing world of artificial intelligence.